Snake Oil Talk: Value Reduced Reselling: When VARs cease to add value
December 6 @ 3:30 pm – 4:00 pm EST
The cybersecurity channel landscape is opaque and hard to understand for many. Terms like “deal registration”, “preferred partner”, etc. aren’t exactly common knowledge. A lot of vendors use this lack of clarity to take advantage of a captive audience, all on the pretense of adding “value”.
This talk will introduce the major concepts and business models in the VAR/channel space, and a brief explainer on the major concepts. Additionally, there will be plenty of horror stories of the channel gone wrong, as well as techniques to see through the snake oil and even see tricks to get past the vendor BS and VAR lock-in.
Clicking on the button above will take you
to our registration form on Cvent.
Hudson Bush is a wearer of many hats who tries to use that broad experience to connect the dots between the various security domains. His goal is to teach others about the mistakes that he has made so that others don’t have to repeat them.